Last updated: 25 May 2026

This Privacy Policy explains how LuxMed LLC, the founder and operator of the LuxElle brand (“LuxElle”, “we”, “us” or “our”), collects, uses, stores and protects your personal data when you visit or use our website www.luxelle.ge (“Website”).

We are committed to protecting your privacy and handling your personal data in a transparent, secure and lawful manner.

By using our Website, creating an account, contacting us or placing an order, you acknowledge that your personal data may be processed in accordance with this Privacy Policy.

1. Who We Are

The Website is operated by:

LuxMed LLC
Founder and operator of the LuxElle brand
Company Identification Number: 400130050
Website: www.luxelle.ge
Email: info@luxelle.ge

LuxMed LLC is the data controller responsible for the personal data collected through this Website.

2. What Personal Data We Collect

We may collect personal data that you provide directly to us, as well as certain technical information collected automatically when you use our Website.

2.1 Information you provide to us

This may include:

  • your name and surname;

  • email address;

  • phone number;

  • billing address;

  • delivery address;

  • account registration details;

  • order details and purchase history;

  • information submitted through contact forms;

  • communication with our customer support team;

  • product reviews, comments or feedback submitted by you.

2.2 Order and transaction information

When you place an order, we process information necessary to complete, confirm and deliver your purchase, including:

  • products ordered;

  • order value;

  • delivery information;

  • invoice and transaction records;

  • payment confirmation status;

  • information required to manage order-related issues.

LuxElle does not store your full card details. Card payments are processed through secure third-party payment providers, authorised banks or payment systems.

2.3 Payment-related information

When you make a payment, you may be required to provide information such as your card number, card expiry date, billing details and other payment-related information directly to the relevant payment provider or bank.

LuxElle does not collect or store your full card number, CVV code or other sensitive card authentication details.

We may receive limited payment confirmation information from the payment provider, such as payment status, transaction reference, order value and confirmation that the payment was successful or declined.

2.4 Automatically collected information

When you visit our Website, we may automatically collect certain technical and usage data, including:

  • IP address;

  • browser type and version;

  • device type;

  • operating system;

  • pages visited;

  • time spent on the Website;

  • referring website or source;

  • cookies and similar tracking technologies.

For more information, please see our Cookie Policy.

2.5 Optional skincare-related information

If the Website allows you to provide information about your skin type, skin concerns, product preferences or similar details, we will use this information only to improve your shopping experience and provide more relevant product recommendations.

You are not required to provide this information, and you may request its deletion where applicable.

3. How We Use Your Personal Data

We use your personal data for the following purposes:

  • to create and manage your account;

  • to process, confirm and deliver your orders;

  • to issue invoices or order confirmations;

  • to provide customer support;

  • to respond to your questions, requests or complaints;

  • to send order confirmations, delivery updates and service-related messages;

  • to manage order-related issues, including exchanges, product concerns or customer service cases;

  • to process payments through authorised third-party payment providers;

  • to prevent fraud, unauthorised transactions, misuse or illegal activity;

  • to improve our Website, services and customer experience;

  • to monitor and analyse Website performance and usage;

  • to comply with legal, tax, accounting and regulatory obligations;

  • to send marketing communications, where you have given consent or where permitted by law;

  • to personalise Website content, product recommendations and offers.

4. Legal Basis for Processing

We process your personal data only when we have a lawful basis to do so. Depending on the context, this may include:

4.1 Performance of a contract

We process your personal data when it is necessary to fulfil your order, deliver products, manage your account, process payment-related information or provide customer service.

4.2 Legal obligation

We may process and retain certain data to comply with legal, accounting, tax, consumer protection and regulatory obligations.

4.3 Consent

We rely on your consent when you subscribe to marketing communications, accept certain cookies or provide optional information.

You may withdraw your consent at any time.

4.4 Legitimate interest

We may process data where it is necessary for our legitimate business interests, such as improving the Website, preventing fraud, securing our systems, managing customer relationships and understanding how customers use our services.

5. Marketing Communications

If you subscribe to our newsletter or agree to receive marketing messages, we may send you updates about:

  • new products;

  • special offers;

  • skincare tips;

  • promotions;

  • brand news;

  • relevant product recommendations.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or by contacting us directly at info@luxelle.ge.

We do not send marketing communications without your consent where consent is required by law.

6. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to:

  • ensure the Website functions properly;

  • remember your preferences;

  • improve Website performance;

  • understand how visitors use the Website;

  • support analytics and marketing activities;

  • provide relevant content and offers.

Some cookies are necessary for the Website to work properly. Other cookies, such as analytics or marketing cookies, are used only where permitted by law and based on your cookie preferences.

You can manage or change your cookie preferences through the Cookie Consent settings on the Website.

For more details, please see our Cookie Policy.

7. Analytics

We may use third-party analytics tools to monitor and analyse how visitors use our Website.

These tools may collect technical and usage information, such as pages visited, time spent on the Website, device type, browser type and traffic sources.

Analytics helps us improve Website functionality, content, product presentation and customer experience.

8. Who We Share Your Data With

We may share your personal data with trusted third parties where necessary to operate our Website, fulfil orders and provide services.

These third parties may include:

  • payment service providers;

  • banks or authorised payment processors;

  • delivery and courier companies;

  • IT and hosting providers;

  • website maintenance providers;

  • analytics and marketing service providers;

  • customer support tools;

  • professional advisers, such as accountants or legal consultants;

  • public authorities, where required by law.

We only share the information necessary for the relevant purpose and require service providers to protect your personal data appropriately.

We do not sell your personal data.

9. Payment Security

Online payments on www.luxelle.ge are processed through secure payment systems provided by authorised third-party payment providers or banks.

When you pay by card, your card details are entered directly into the secure payment environment of the relevant provider. LuxElle does not collect, store or have access to your full card number, CVV code or other sensitive card authentication details.

Payment providers process payment information in accordance with their own security standards and applicable financial regulations.

If suspicious, unauthorised or potentially fraudulent activity is detected, we may take reasonable steps to verify the order, contact the customer, refuse the order or cancel the transaction where permitted by law.

10. Account Registration and Security

When you create an account on our Website, you confirm that the information you provide is accurate, complete and up to date.

You are responsible for maintaining the confidentiality of your account login details and password. You are also responsible for all activities carried out through your account.

You must notify us immediately if you suspect unauthorised access to your account, loss of login details or any security breach.

We reserve the right to suspend, restrict or terminate an account where we reasonably believe that the account has been used unlawfully, fraudulently or in breach of our Website terms.

11. Data Storage and Retention

We retain your personal data only for as long as necessary for the purposes described in this Privacy Policy.

Retention periods may vary depending on the type of data and the reason for processing.

For example:

  • order and invoice information may be retained for tax and accounting purposes;

  • customer support correspondence may be retained to resolve disputes or protect legal rights;

  • marketing data is retained until you unsubscribe or withdraw consent;

  • account information is retained while your account remains active;

  • technical and analytics data may be retained for a limited period to improve Website performance and security.

When personal data is no longer necessary, we delete it or anonymise it where appropriate.

12. International Data Transfers

Some of our service providers may process data outside Georgia or outside your country of residence.

Where personal data is transferred internationally, we take appropriate steps to ensure that your data remains protected in accordance with applicable data protection standards.

13. How We Protect Your Data

We use reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, alteration or disclosure.

These measures may include:

  • SSL encryption;

  • secure payment processing;

  • restricted access to personal data;

  • account security controls;

  • secure hosting and system monitoring;

  • regular updates of website software and plugins.

However, no method of internet transmission or electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.

14. Your Rights

Depending on applicable law, you may have the right to:

  • request access to your personal data;

  • request correction of inaccurate or incomplete data;

  • request deletion of your personal data;

  • object to certain types of processing;

  • request restriction of processing;

  • withdraw consent where processing is based on consent;

  • unsubscribe from marketing communications;

  • request information about how your data is used.

To exercise your rights, please contact us using the contact details provided below.

We may need to verify your identity before responding to your request.

15. Children’s Privacy

Our Website is not intended for children under the age of 18.

We do not knowingly collect personal data from children. If we become aware that personal data has been collected from a child without appropriate consent, we will take reasonable steps to delete such information.

16. Third-Party Links

Our Website may contain links to third-party websites, services or social media platforms.

We are not responsible for the privacy practices, content or security of third-party websites. We recommend that you review the privacy policies of any third-party websites you visit.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Website, services, legal requirements or data processing practices.

The updated version will be published on this page with a revised “Last updated” date.

We recommend that you review this Privacy Policy periodically.

18. Contact Us

If you have any questions about this Privacy Policy or how we process your personal data, please contact us:

LuxMed LLC, trading as LuxElle
Website: www.luxelle.ge
Email: info@luxelle.ge